The Sinari Blog | Trends in transport and logistics

ETA transport: a real performance lever | Sinari

Written by Sinari | Dec 4, 2025 10:30:00 AM

Meeting deadlines is of paramount importance in road transport. In this ultra-competitive sector, getting closer to 100% on-time delivery for each round is a way of enhancing your value to your customers and setting yourself apart from the competition. And when it comes to meeting deadlines, ETA is a key piece of information.

Today, thanks to Sinari TMS Ready, you can obtain a reliable, predictive delivery time for each shipment, and easily share it with the various parties involved.

What does ETA mean?

ETA (Estimated Time of Arrival) is a term used in the transport industry to refer to the estimated time of delivery.

To calculate ETA, algorithms are based on several elements, including :

  • the vehicle's GPS coordinates ;
  • the programmed itinerary (mileage to a delivery point) ;
  • social data (break times) ;
  • road traffic ;
  • traffic constraints (time lost at toll booths or border controls, traffic restrictions for heavy goods vehicles);
  • loading times...

The ETA calculation is then linked to your software, on the move via PDA or Smartphone, to determine the estimated time of arrival at your customer's premises.

Why is ETA important in transport?

ETA calculation is an advantage for all participants in the transport chain, who benefit from true traceability at every stage of delivery.

On the carrier's side, ETA will play a vital role throughout the transport creation and tracking process:

  • when creating the itinerary: ETA enables you to determine the best route, giving you a precise time of arrival for the different routes envisaged;
  • during transport follow-up: ETA, combined with cartography, shows you directly on a map the remaining kilometers and whether the transport is on time, late or early. This means you can react quickly to take the necessary measures to meet your deadlines;
  • during reporting : ETA also enables you to study punctuality by driver and overall punctuality of deliveries.

Thanks to this "estimated time of arrival", the end customer will be able to anticipate the receipt of goods, which benefits your drivers thanks to reduced waiting and delivery times. The transmission of the ETA is an added value for the customer, who will appreciate the simplicity of the service you provide. This is your opportunity to stand out from the crowd.

Take advantage of ETA and accurate delivery tracking with the Sinari Group

The Sinari software suite has evolved with the changing needs of road hauliers. As traceability and real-time tracking are essential, we have developed new functionalities and partnerships with leading players (e.g. GedMouv) to offer you greater visibility of the transport chain.

For more information on Sinari TMS Ready functionalities, please browse our website or contact us.