The Sinari Blog | Trends in transport and logistics

Inventory management software: a lever for e-commerce | Sinari

Written by Mael Sauvage | Dec 19, 2025 10:30:00 AM

By orchestrating operations (from order receipt to goods issue, including picking, replenishment and traceability), this type of software solution enables precise use of resources, reduced costs, improved productivity and control of warehouse flows. Much more than a simple tracking application, the WMS has become a strategic tool, with richer, more complete functionalities.

In an environment where the customer experience is based on speed, logistics performance is becoming a competitive advantage. To achieve this, the company must rely on structured management of different types of flow (B2B, B2C, single or multi-reference orders, etc.), operators in the warehouse, operational constraints, compliance of picking with orders, while controlling inventory and procurement.

Real-time integration of e-commerce orders: the key to responsiveness


In an e-commerce warehouse, everything starts with the correct receipt of orders. Today, these orders come from multiple channels: e-commerce sites, marketplaces, drop shipping... A large volume of flows to be processed simultaneously within a limited timeframe.

A well-integrated inventory management software system, connected and interfaced with your information system and your marketplaces, enables you to centralize this data, manage incoming/receiving flows, and pick stocks/orders in an optimized way, limiting errors and with real-time inventory management.

This management system, designed to automate critical operations, triggers actions in real time, guaranteeing reliable inventory and limiting errors. Native integration with marketplaces synchronizes orders with the WMS software, with stock levels displayed to customers, ensuring exact availability of items and preventing out-of-stock situations.

Thanks to its intuitive interface, a WMS can automate priorities according to channel or order type. It promotes flow optimization, workload visibility and better resource allocation.

Order processing is thus optimized for greater operational efficiency, with a reduced error rate, optimized dispatch times and improved quality of service for your customers.

Capable of absorbing peaks in activity, a WMS is one of the best software solutions for ensuring the reliability of e-commerce operations. It has become an indispensable inventory management tool for fast-growing companies. Modular, easy-to-use and adapted to SMEs and major players alike, it enables fluid, consistent omnichannel management.

Organization and reliability of order preparation: the heart of performance

Order picking is one of the most critical operations in an e-commerce warehouse. The right inventory management software, with its advanced functionalities, can optimize each picking stage, reduce errors and better match logistics supply to demand.

Thanks to a simple, intuitive interface, operators can process more orders, more reliably. Productivity is enhanced by zone management, optimized routing and grouping of orders by type. The system can manage different picking modes (single-order, multi-order, wave picking, etc.), optimize warehouse or store routes, and control operators via mobile terminals. It adapts to product specificities (rotation, weight, fragility) to give precise instructions.

This organization reduces errors, improves production rates, and makes the best use of human resources. Automated quality controls (weight, packaging, product conformity) enhance the precision of shipments, and feed into reports to adjust practices. They help to limit disputes and returns, and make service more reliable. Some solutions also integrate voice or visual assistance modules, or on-board information, to improve visibility in the field and limit errors.

Automatically forecast and trigger replenishment


A good inventory management system relies on constant availability in the picking zone. Automated replenishment is therefore an essential feature of stock management software, to ensure that goods are always available in the picking area during order preparation.

As soon as a threshold is reached, the software triggers an internal transfer from the reserve. These movements are controlled seamlessly, without disrupting ongoing operations. The benefits of this type of inventory management are immediate: greater fluidity, less waiting, and continuity of service. This type of solution, which can be controlled via a simple interface, also works for multi-site operations, with a real-time view of stock levels.

Some WMSs include modules to automate cross-supply: when a product is expected, the system can trigger picking without waiting for it to be put away, in a cross-docking logic.

The data generated by these processes is fed into activity reports and forecasting tables, useful for purchasing and logistics departments.

Advanced systems also offer real-time alerts, with thresholds adapted according to seasonality or promotions. The aim is to optimize inventory management, avoid out-of-stocks or overstocks, and prevent unnecessary costs.

Finally, some platforms integrate automated quality control or guidance modules for new users. This ability to manage inventory dynamically boosts logistics performance and improves responsiveness throughout the chain.

Managing returns without disrupting outbound flows


In e-commerce, product returns are an integral part of the customer experience and logistics processes.

The software facilitates the entry of returns, automatically generating analysis sheets, sorting items by batch, checking their condition, and orienting their status: compliant, put back in stock or quarantined.

Depending on the sector, one in five parcels is returned. Poorly managed, these returns can clog up the warehouse and slow down business. Well-configured inventory management software improves visibility on the causes of returns, enabling quality campaigns or purchasing decisions to be adjusted - a real competitive advantage.

A good WMS provides a dedicated circuit for reverse logistics: recording, status assignment (conforming, to be repackaged, to be isolated), traceability, and rapid decision on final destination (return to stock, destruction, supplier return). In this way, it ensures that stock is monitored with an exact level of detail. This structured processing enables smooth operations to be maintained, even during busy periods (sales, holidays, etc.). It also contributes to customer satisfaction, as a well-managed return is often the key to a future order.

Some software packages can differentiate processing according to product type, sales channel or customer profile (credit note, refund, immediate restocking, voucher). A better software choice will offer specific functionalities to handle all cases - partial returns, exchanges, refunds - and integrate them into the stock management software operation.

Optimize shipping: efficiency right to the customer's door


Shipment, the last logistical stage, remains strategic. A label error, a missing or incorrect item, or a forgotten document can jeopardize the whole process. Good inventory management software optimizes picking and packing, selecting the right carrier, at the right rate, with the right documents.

Inventory management software centralizes shipping data, generates labels (formats, barcodes) and transmits information to tracking systems. This automated synchronization reduces errors, speeds up shipments and guarantees smooth tracking right through to delivery. It saves time for operators, and guarantees reliability for the end customer.

Advanced functionalities (volume calculation, multi-package, multi-carrier) enable shipments to be adapted to specific constraints, while keeping transport costs under control.

The WMS also manages exceptions: partial deliveries, redeliveries, or changes of address. Mastering these scenarios reinforces your company's credibility.

Traceability, compliance, performance: the strategic benefits of the WMS

In addition to operational management, the WMS plays a central steering role. It provides a real-time view of stock levels, tracks movements, keeps a record of operations, and facilitates replenishment. Thanks to its analysis capabilities, it helps to improve productivity and reduce costs.

Today, product traceability is essential. For regulated products (food, cosmetics, pharmaceuticals, etc.), the ability to rapidly trace origin, movements and storage conditions is essential. The WMS guarantees complete visibility, from the batch received to the item dispatched, reinforcing compliance and transparency.

If an item reaches its expiry date, the WMS software automatically excludes it from available stock, preventing it from being removed from stock and sold. Some WMS offer specific workflows for quality controls, quarantines or audits, simplifying compliance with regulatory obligations.

On the performance side, the WMS provides key performance indicators (KPIs) that enable processes to be adjusted:

  • service rate,
  • picking error rate,
  • productivity per operator or per zone,
  • average processing times, product turnover rate
  • return rate,
  • inventory accuracy,
  • storage space utilization rate.

These data enable continuous improvement plans to be drawn up, in order to fine-tune logistics processes in the field and in the WMS software, and to anticipate human requirements during peak workloads.

Finally, integration with BI tools or ERP software enables data to be centralized and logistics strategy to be aligned with that of the company. Advanced reporting functionalities offer greater visibility on flows, enable price adjustments, prevent out-of-stock situations and precisely manage activity.

🔍Zoom on Sinari WMS Stock-it: a tool adapted to the challenges of e-commerce

Among the solutions on the market, Sinari WMS Stock-it stands out for its ability to meet the specific needs of e-commerce logisticians. Its functionalities make it possible to eliminate the need for goods receipt and order entry via interfaces with marketplaces and ERP systems, optimize storage and create waves of picks to limit operator movements in the warehouse.

Designed for rapid deployment, easy to learn, modular and adaptable, Sinari WMS Stock-it is based on a scalable SaaS architecture. Its modules and integration efficiently support the ramp-up of your logistics teams in your warehouses.

Key strengths :

  • A clear, intuitive interface for operators,
  • Complete traceability of inbound, outbound and internal flows,
  • Advanced management of product specificities (DLUO, batch numbers, FIFO, FEFO) for perfect stock control,
  • Interoperability with other Sinari tools (interface with Sinari TMS, etc.),
  • Compatibility with different levels of automation,
  • And technical support based in France, responsive and accessible.

Sinari WMS Stock-it is used by e-tailers of all sizes, for volumes ranging from a few hundred to several thousand orders per day. It adapts to demanding environments and supports the long-term growth of your logistics business.

The solution can integrate new warehouses, additional storage areas or specific operating modes (gift wrapping, kitting, product personalization, etc.). It is just as well suited to SMEs in the structuring phase as to more mature players seeking to digitize and optimize their flows.

Finally, its compatibility with product data repositories, transport management solutions (TMS) and multi-channel sales platforms make Sinari WMS Stock-it a key component of an efficient digitalized supply chain.

In conclusion

E-commerce demands fast, flexible and reliable logistics. To meet these demands, warehouses need robust tools capable of managing complex flows and automating critical tasks.

Today, inventory management software is one of these essential levers. By integrating orders in real time, making picking operations more reliable, and managing returns, shipments and traceability, it acts as a logistics gas pedal. The most successful companies are those that invest in the right WMS software, capable of absorbing peaks in activity, producing usable reports, tracking trends and inventory in real time, and reliably optimizing the end-to-end supply chain.

More than a tool, it becomes the backbone of the customer promise. Well-oiled logistics means on-time delivery, compliant parcels, clear tracking and efficient after-sales service: all key elements in a digital business relationship.

Sinari WMS Stock-it provides a concrete, modular and scalable response to the needs and constraints of e-commerce activities. It transforms logistics into a sustainable competitive advantage.

In a context where margins are under pressure, investing in a high-performance WMS means rationalizing costs, making management more reliable, serving customers better, and preparing for the future of logistics. Beyond WMS software, a more agile, integrated and customer-focused logistics system is essential. And in an ever-changing market, where customer expectations and logistics constraints are increasingly stringent, this transformation is essential if we are to stay in the race.